Urban Botanika started as a passion project. A genuine love for things that grow. Anita is a biology teacher by trade and can remember early memories of her childhood where she captured frogs, grew plants and explored nature. So nature has always been in her blood. Her talent for nurturing home grown plants has resulted in a small business selling plants as gifts as well as educating and offering resources to her friends and family in the art of plants. I was tasked with creating a brand that captured Anita’s love of life and nature, with a fun and light-hearted aura.